Definition of Search Intent
Search indent, also called keyword intent, is defined as the reason behind a search query by a user in a search engine (Google). Simply put, search intent is the answer to the question “why do people do this search? what kind of content are they looking for? what is the reason behind it? Is it for purchases, learning, or something else?
Google tries to understand the intention of visitors to search through search intent. The goal is to provide the most relevant results on demand.
That means, you need to create content that aligns with the search intent that visitors want. The search results or content that best matches this query will make the website rank at the top of Google.
